Twitter marketing an hour a day
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an i...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley
c2010.
|
| Edición: | 1st ed |
| Colección: | Serious skills Twitter marketing
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627816506719 |
Tabla de Contenidos:
- Twitter Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Part I: Get to Know Twitter; Chapter 1: Understand Twitter; Twitter History and Definitions; Twitter's Technology; Twitter's Rapid Ascent; Twitter's Financial Future; What Makes Tweeps Tick?; Twitter's Culture; The Main Points; Chapter 2: Who's Using Twitter for What?; Demographics; Individual Users; Bots, Games, and Memes; Small and Home-Based Businesses; Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations; Academia and Higher Education
- GovernmentMarketing, Advertising, Public Relations, and Communications Professionals; Media Outlets; Sports and Entertainment; Corporations and Brands; The Main Points; Chapter 3: Twitter, the Multipurpose Platform; What Twitter Can Accomplish; Key Questions to Consider for Branding; The Main Points; Part II: Month 1: Master Twitter Fundamentals; Chapter 4: Week 1: Get on Twitter; Monday: Create an Account; Tuesday: Find People to Follow; Wednesday: Learn Twitter Lingo; Thursday: Access Twitter; Friday: From Lurking to Leaping; The Main Points; Chapter 5: Week 2: Find and Attract Followers
- Followers and FollowingMonday: Use Basic Search to Find Followers; Tuesday: Add New Friends; Wednesday: Attract Followers; Thursday: Syndicate Your Tweet Content; Friday: Tools to Help Build and Manage Followers; The Main Points; Chapter 6: Week 3: Use Twitter Search and Other Tools to Improve Your Experience; Search and Other Tools for Twitter; Monday: Master Twitter Search; Tuesday: Use Tools to Enrich Your Tweets; Wednesday: Analyze Your Twitter Activity; Thursday: Experiment with Other Useful Twitter Tools; Friday: Fun with Twitter Tools; The Main Points
- Chapter 7: Week 4: Track and Monitor What Twitter Generates for YouTwitter Metrics; Monday: Understand What to Track and How to Review It; Tuesday: Alerts-Simple Tracking Tools; Wednesday: Advanced Tracking Tools; Thursday: Compile Tracking Data; Friday: Review, Analyze, and Respond to Tracking Data; The Main Points; Part III: Month 2: Develop and Launch Your Strategic Plan; Chapter 8: Week 5: Develop a Successful Twitter Strategy; Monday: Study Brands Succeeding with Twitter; Tuesday: Different Approaches to Develop Your Strategy; Wednesday: Study Strategies for Market Verticals
- Thursday: Twitter's Role in Your Overall Marketing StrategyFriday: Avoid Pitfalls; The Main Points; Chapter 9: Week 6: Establish Goals and Get Corporate Buy-In; Monday: Establish Objectives; Tuesday: Measure and Report Upon Your Objectives; Wednesday: Determine Tweet Topics; Thursday: Assign Resources; Friday: Get Company Buy-In; The Main Points; Chapter 10: Week 7: Get Your Brand Started on Twitter; Monday: Claim Your Brand's Twitter Name; Tuesday: Set Up Your Brand's Profile; Wednesday: Your First Brand Tweets; Thursday: Engage Your Brand's Followers; Friday: Summarize Best Practices
- The Main Points
