Leading the Starbucks way 5 principles for connecting with your customers, your products and your people
Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the compan...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2014]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627812006719 |
Tabla de Contenidos:
- Cover
- About the Author
- Title Page
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- 1. The Starbucks Connection
- Principle 1 Savor and Elevate
- 2. If You Don't Have Passion for Your Product, Why Should Your Customer?
- 3. From Replicable and Consistent to Magical and Unique
- Principle 2 Love to Be Loved
- 4. It's a Matter of Trust and Love
- 5. It Must Thrive Inside to Be Experienced Outside
- Principle 3 Reach for Common Ground
- 6. Assume the Universal: Serve the Unifying Truths of Humans
- 7. Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs
- Principle 4 Mobilize the Connection
- 8. Growing the Connection Through Technology
- 9. Personal Relationships Translate: Sharing the Love from People to Products
- Principle 5 Cherish and Challenge Your Legacy
- 10. Honor the Past, but Don't Be Trapped in It
- 11. Taking the Long View: Building Success That Lasts
- 12. Forging a Real Lifestyle Connection
- Bibliography
- Index.
