CRM redefining customer relationship management
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Digital Press
[2002]
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| Edition: | 1st edition |
| Series: | Enterprise computing
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627807306719 |
| Summary: | In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shi |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (235 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781282540088 9786612540080 9780080503448 |
