CRM redefining customer relationship management
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Digital Press
[2002]
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| Edition: | 1st edition |
| Series: | Enterprise computing
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627807306719 |
