Facebook marketing for dummies
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley
c2012.
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| Edición: | 3rd ed |
| Colección: | --For dummies
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627796206719 |
Tabla de Contenidos:
- Facebook Marketing For Dummies, 3rd Edition; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Preparing for Success on Facebook; Chapter 1: Marketing in the Age of Facebook; What Is Facebook and Why Is It So Popular?; Understanding the Marketing Potential of Facebook; Understanding Why Your Business Needs a Facebook Page
- Chapter 2: Researching and Understanding Your Target AudienceDefining Your Target Audience; Researching Target Audiences with Facebook's Ad Tool; Chapter 3: Developing a Facebook Marketing Plan; Understanding What to Include in Your Marketing Plan; Developing Your Value Proposition: Why Should Customers Buy What You're Offering?; Understanding Your Audience; Defining Your Marketing Goals; Developing Your Content Strategy; Monitoring and Reporting Page Activity; Integrating Your Online and Offline Campaigns; Part II: Building Your Facebook Presence
- Chapter 4: Getting Started with a Facebook PageUnderstanding the Differences between Pages, Profiles, and Groups; Creating a Facebook Page from Scratch; Providing Information about Your Business with the Info Tab; Getting the Most from Facebook Marketing Resources; Understanding Facebook's Terms and Conditions; Chapter 5: Getting Noticed on Facebook with a Content Strategy; Understanding How Content Marketing Works on Facebook; Defining Your Posting Goals; Getting Fans Engaged; Chapter 6: Enhancing Your Facebook Page with Applications; Understanding Facebook Applications
- Yeah, There's an App for That - but Where?Using Third-party Custom Facebook Page Tab Services; Choosing E-Commerce Applications for Your Page; Granting Access to Applications; Configuring Application Tabs on Your Facebook Page; Creating Custom Facebook Tabs with HTML; Part III: Engaging with Your Customers and Prospects on Facebook; Chapter 7: Going Public with Your Facebook Page; Mapping a Launch Strategy for Your Facebook Page; Creating Enchantment on Your Facebook Page; Making Sure Your Page Is Ready; Adding Content to Your Page before Launch; Making Your Page Easier to Find
- Using Friend Networks to Launch Your PageUsing Existing Marketing Assets to Launch Your Page; Promoting Your Page in Your Store; Using Facebook's Sponsored Story Ads to Launch Your Page; Chapter 8: Engaging with Your Fans; Understanding What Engagement Really Means; Posting New Updates to Your Page; Posting as a Page versus Posting as a Profile; Becoming a Ninja with Status Updates; Responding to Comments and Likes; Using Photos and Videos to Engage Fans; Using Webinars to Build Your Fan Base; Engaging with Your Fans with Your Mobile Phone; Using the Facebook Subscribe Button on Your Profile
- Chapter 9: Measuring Success with Facebook Insights
