Hey, Whipple, squeeze this! the classic guide to creating great advertising

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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Detalles Bibliográficos
Autor principal: Sullivan, Luke (-)
Otros Autores: Bennett, Sam
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2012.
Edición:4th ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627786206719

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