Smarter, faster, cheaper non-boring, fluff-free strategies for marketing and promoting your business
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are ""wild west"" times for business. In this new landscape, entrepreneurs and small business owners actually have an ed...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627779306719 |
Tabla de Contenidos:
- Smarter,Faster,Cheaper; Contents; Acknowledgments; About This Book; Introduction; CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths; CHAPTER 2 Create Your Foundation: Be a Human, Not a Company; CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product; CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun; CHAPTER 5 Be Your Own Media Source; CHAPTER 6 The Art and Science of Experimenting and Creating Content; CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function; CHAPTER 8 Market and Promote Your Business by Helping Others
- CHAPTER 9 The Keys to Marketing, Promoting, and Building Your CommunityCHAPTER 10 Creating a Sharable and Spreadable Website; CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing; CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7; CHAPTER 13 Respect the Blogger and New Media; CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake; CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing; CHAPTER 16 Take It Offline
- ConclusionAbout the Author; Index
