APA (7th ed.) Citation

Pauwels, K. (2014). It's not the size of the data, it's how you use it: Smarter marketing with analytics and dashboards (1st edition.). American Management Association.

Chicago Style (17th ed.) Citation

Pauwels, Koen. It's Not the Size of the Data, It's How You Use It: Smarter Marketing with Analytics and Dashboards. 1st edition. New York, New York: American Management Association, 2014.

MLA (9th ed.) Citation

Pauwels, Koen. It's Not the Size of the Data, It's How You Use It: Smarter Marketing with Analytics and Dashboards. 1st edition. American Management Association, 2014.