Business plans that work a guide for small business

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results - especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing,...

Descripción completa

Detalles Bibliográficos
Autor principal: Zacharakis, Andrew (-)
Otros Autores: Spinelli, Stephen, Jr, Timmons, Jeffry A.
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, N.Y. : McGraw-Hill 2011.
Edición:2nd ed
Colección:McGraw-Hill's AccessEngineering
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627775906719
Tabla de Contenidos:
  • Cover Page
  • Business Plans That Work
  • Copyright Page
  • Content
  • Preface
  • 1 Entrepreneurs Create the Future
  • 2 Before You Start Planning, Ask the Right Questions
  • 3 Getting Started
  • 4 Industry: Zoom Lens on Opportunity
  • 5 Company and Product Description: Selling Your Vision
  • 6 Marketing Plan: Reaching the Customer
  • 7 Operations and Development: Execution
  • 8 Team: The Key to Success
  • 9 The Critical Risks and Offering Plan Sections
  • 10 Financial Plan: Telling Your Story in Numbers
  • 11 Conclusion
  • Appendix 1: Quick Screen Exercise
  • Appendix 2: Business Planning Guide Exercise
  • Appendix 3: Sample Presentation
  • Index
  • About the Author
  • Footnote
  • pg2
  • pg3
  • pg5
  • pg6
  • pg8
  • pg9
  • pg10
  • pg12
  • pg13
  • pg14
  • pg16
  • pg19
  • pg21
  • pg26
  • pg27
  • pg33
  • pg45
  • pg47
  • pg49
  • pg50
  • pg59
  • pg60
  • pg61
  • pg62
  • pg63
  • pg64
  • pg65
  • pg66
  • pg67
  • pg69
  • pg75
  • pg91
  • pg93
  • pg95
  • pg96
  • pg103
  • pg113
  • pg119
  • pg130
  • pg134
  • pg142
  • pg144
  • pg162.