The business of digital publishing an introduction to the digital book and journal industries

<P>Responding to the growth of digital products and the commercial imperative to build new digital businesses, <I>The Business of Digital Publishing</I> offers a comprehensive introduction to the development of digital products in the book and journal industries.</P><P>...

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Bibliographic Details
Other Authors: Hall, Frania., author (author)
Format: eBook
Language:Inglés
Published: London ; New York : Routledge 2013.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627774806719
Description
Summary:<P>Responding to the growth of digital products and the commercial imperative to build new digital businesses, <I>The Business of Digital Publishing</I> offers a comprehensive introduction to the development of digital products in the book and journal industries.</P><P>This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.</P><P>Exploring four key publishing sectors: professional reference, academic, education and consumer, this book
Item Description:Description based upon print version of record.
Physical Description:1 online resource (209 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781135075880
9780415507318
9780203712689
9781135075811