Advanced Google AdWords

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' f...

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Bibliographic Details
Other Authors: Geddes, Brad, author (author), Knibbe, Willem, editor (editor), Wimpsett, Kim, editor (book designer), Zeidel, Dassi, editor, Baumhackl, Franz, book designer
Format: eBook
Language:Inglés
Published: Indianapolis, Indiana : Wiley 2014.
Edition:Third edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627773806719
Description
Summary:The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes
Item Description:Includes index.
Physical Description:1 online resource (698 p.)
ISBN:9781118929551
9781118819647