ROI of $ocial media : how to improve the return on your social marketing investment

ROI of $ocial media how to improve the return on your social marketing investment

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent...

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Bibliographic Details
Main Author: Powell, Guy R. (-)
Other Authors: Groves, Steven, Dimos, Jerry
Format: eBook
Language:Inglés
Published: Singapore : John Wiley & Sons (Asia) c2011.
Edition:1st edition
Subjects:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627772506719
Table of Contents:
  • section 1. Getting started with social media ROI
  • section 2. The media engagement framework
  • section 3. Practical applications of social media ROI
  • section 4. Where does social media go from here?

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