ROI of $ocial media how to improve the return on your social marketing investment
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Singapore :
John Wiley & Sons (Asia)
c2011.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627772506719 |
| Summary: | How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. - Larry Weber, Founder and chairman of W2 Group, Formerly of Weber |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (319 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119199403 9781283175111 9786613175113 9780470827444 9780470827437 |
