Behavioral economics for dummies
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds ligh...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mississauga, Ont. :
Wiley
2012.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627764306719 |
Tabla de Contenidos:
- pt. 1. Introducing behavioral economics : the science of making real-world choices
- pt. 2. Understanding choice
- pt. 3. Growing the economic pie : the economic importance of ethics, well-being, and culture
- pt. 4. When bubbles and busts and inefficiencies are possible : some behavioral insights into the strange world of economic reality
- pt. 5. The part of tens.
