Emerging markets rule : growth strategies of the new global giants

Emerging markets rule growth strategies of the new global giants

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of...

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Bibliographic Details
Other Authors: Guillén, Mauro F., author (author), García-Canal, Esteban, author
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill [2013]
Edition:1st edition
Subjects:
Lean manufacturing.
Strategic planning.
Developing countries > Economic conditions.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627760006719
Table of Contents:
  • Introduction : a permanent revolution
  • Execute, strategize, then execute again
  • Cater to the niches
  • Scale to win
  • Embrace chaos
  • Acquire smart
  • Expand with abandon
  • No sacred cows!
  • Take action!

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