QR codes kill kittens how to alienate customers, dishearten employees, and drive your business into the ground
"Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out a...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2014.
|
| Edición: | 1st edition |
| Colección: | Gale eBooks
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627757406719 |
Tabla de Contenidos:
- QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground; Contents; Introduction; Chapter 1: They Don't Work; They Missed a Step; Craptcha; Not Working; Anybody Got a Pen?; Invasion of Sanity and Sanitation; I Don't Feel Special; The Door to Digital Success; Twipster; O Canada; Working Hard; Mistaken Mobile Metrics; Caution! Moving Walkway Ends before You Scan the QR Code!; The Unknown Icon; Where QR Codes Belong; E.T., Don't Phone Home; Going Viral Isn't a Science; Pinterest Fail; Phone Call on LAN 2; The Autofollow; Seems Legit
- Poor Wendy(s)Tunnel of QR Love; Spaced Out; A BlackBerry by Any Other Name; Desktop Friendly; What the Truck?; Swipe Away; Poor Baby; Capital Offense; Appealing QR Codes; I Don't Even . . .; Useless Disclaimer; Wait, What?; One Potato, Two Potato, Three Potato, Scan!; Chapter 2: Nobody Likes Them; Making It Rain; Well, That's One Way to Reply; Putting Your Foot Down on Fonts; Oh, I Know; BCC Is the New ABC; Social SEO; The Secret to Making You're Book or Blog Go Viral; Lead to Nowhere; Never, Ever; Pin the Tail on the Jackasses; Please Prove Your Business Is a Moron; Not So Special
- Frequently FutileFriendly Fire; We Can Change; Views Expressed; e-Moms; The Fashionable Riot; Golden Product Placement; Customer Disservice; Get Off at the Next Stop; Don't Phone in Manners; Can't UnLink; Face Palm; Go Home Phone; You're Drunk; Self-Hatred; Social Slam; Seems Legit; The End of Twitter; All Your Privacy Belongs to Us; Too Much Transparency; A Social Layer; Long Presentation Slide; Exiting Your Brand; Fighting Foodies; At Least They Cleaned the Important Part; Vote for the Most Annoying Person; Looks Like Magazines Do Still Have ROI; Drive-by Articles
- Chapter 3: They're SelfishIt's a Bird! It's a Plane!; Nobody Cares about Your Logo; Checking Out; Tell Me What to Say; Not the Time; Camera Shy; It Can Hurt to Ask; Simply Selfish; Children Are Our Future; It's Still Burning; If Pinocchio Had Teeth; Are We Dating?; Gimme Some More; Fashion for Who?; Sub QR; e-Service Extraordinaire; Maybe Their Phone Camera Is Detachable; A Million Reasons to Cry; The Big #Truth; Perspective Is Everything; I'm Not Saying T-Mobile Is Terrible at Twitter, But . . .; Nothing Says Social Like SHOUTING; I'm Pretty Sure This Is . . .; Gap in Judgment
- The Most Misleading Man in the WorldOpt Out/In; Number One; Twitter Is Not a Megaphone; Can You Hear Me Now?; It's a Trap; You Are the Weakest Link; Don't Trend; You Get What You Pay For; Score!; The Direct Mail Merge Tweet; The iQRony; Automated Authenticity; The QR Matrix; Antisocial Behavior Is the New Social Media; Drawing a Blank; Wait until You See It . . .; Chapter 4: Your Time Is Better Spent Elsewhere; Always Pay Your Web Designer; Who Are They Talking To?; Consider Location; Value Good Employees; Just Say No to Scheduling; Invest in Communication Training; Don't Be an Asshole
- Remember to Switch to Your Personal Account
