AS media studies the essential introduction for AQA
AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, r...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2008.
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| Edición: | 3rd ed |
| Colección: | Essentials
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627755206719 |
Tabla de Contenidos:
- Front Cover ; AS Media Studies: The Essential Introduction for AQA; Copyright Page; Contents; List of figures ; How to use this book ; Introduction; Faster! Faster! More! More!; What do we mean by 'the media'? ; Why are the media important? ; Postmodernism; Conclusion; Part 1: Key Concepts ; 1. Image analysis; What is a media 'text'? ; Semiotics; Signs; Codes; Denotation and connotation; The process model of communication; Criticisms of semiotics ; Worksheet for analysing advertisements; 2. Narrative; Narrative construction; Mode of address; Relationship between narrative and genre; 3. Genre
- The function of genreIconography; Genre and audiences; Genre and producers; Genre as a critical tool; Limitations of genre; 4. Representation; Media representation of the world at large; How accurate?; Stereotyping; 5. Media Intertextuality; Mimicry; Parody, pastiche and homage; Marketing of media texts ; Reviews; Media performers in different media forms; 6. Media Ideology; Belief systems; Big Brother; Ideology and gender; 7. Media audiences ; Different types of audience; Why are audiences important?; How have audiences changed?; 'Martini media'
- How is audience consumption patterned and determined?Who is the audience?; 'Television doesn't make programmes, it creates audiences' (Jean-Luc Godard); Gendered consumption; The 'effects' debate and moral panics; The effects of advertising; Audience participation; And finally . . . ; 8. Media institutions ; Ownership: commercial media institutions; Types of ownership: horizontal and vertical integration; convergence; Public Service Broadcasting (PSB); Alternative media; Manufacturing consent: Noam Chomsky; Regulation of the media
- Self-regulation and the press: the Press Complaints Commission (PCC)The cinema: the British Board of Film Classification (BBFC); Regulation and advertising; Media imperialism; Globalisation; The internet ; Conclusion; Part 2: Investigating Media ; 9. Broadcast fiction: Heroes ; Codes and conventions ; Representation; Institution; Audience; And finally . . . ; 10. Documentary and its hybrid forms; Different types of realism; Continuity editing; Documentary film-making; The docu-soap and beyond; Reality television; 11. Lifestyle magazines and television; 'Lifestyle' magazines
- 'The most fun a girl can have with her clothes on!': teenage magazinesShe's a woman with responsibility . . . and a hangover': women's lifestyle magazines ; Nuts: grab yours every week; 'Vol-au-vents like Fanny's': lifestyle television; Conclusion; 12. News production ; Newsroom roles; Construction of a news story; Television news presentation; Case study: the Daily Mail; Press regulation; Ownership; Part 3: Creating Media; 13. Production; Why practical production?; Getting an inside view of the production process; Creating media - MEST2; Getting started
- A closer look at the AQA specification
