Maintaining and evolving successful commercial web sites managing change, content, customer relationships, and site measurement
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...
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| Format: | eBook |
| Language: | Inglés |
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Amsterdam ; San Francisco, CA :
Morgan Kaufmann
c2003.
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| Edition: | 1st edition |
| Series: | The Morgan Kaufmann Series in Data Management Systems
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627749806719 |
| Summary: | Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web s |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (443 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781281796196 9786611796198 9780080510644 |
