Maintaining and evolving successful commercial web sites managing change, content, customer relationships, and site measurement
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; San Francisco, CA :
Morgan Kaufmann
c2003.
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| Edición: | 1st edition |
| Colección: | The Morgan Kaufmann Series in Data Management Systems
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627749806719 |
Tabla de Contenidos:
- Front Cover; Maintaining & Evolving Successful Commercial Web Sites; Copyright Page; Contents; Preface; Part I: Change Management; Chapter 1. Reviewing and Reporting Progress; 1.1 Management Summary; 1.2 Progress Report; 1.3 Risks and Issues; Chapter 2. Procedures for Managing Site Updates; 2.1 Documentation; 2.2 Contact Information; 2.3 Categorizing Types of Change; 2.4 Change Processes; 2.5 Change and Update Requests; 2.6 Scheduling Changes; Summary; Part II: Content Management; Chapter 3. Introducing Content Management; 3.1 What Is Content Management?; 3.2 Why Is Content Management Needed?
- 3.3 What Web Content Management Cannot AchieveChapter 4. Content Management in Action: A Practical Example; 4.1 The Home Page; 4.2 Content Collection, Management, and Publishing; 4.3 Workflow; Chapter 5. Key Concepts and Building Blocks; 5.1 Structuring Content; 5.2 The Content Model; 5.3 Content Objects and Classes; 5.4 Content versus Functionality; 5.5 Separation of Content and Presentation; 5.6 Metadata; 5.7 Templates; 5.8 Personalization; 5.9 XML; 5.10 Content Life Cycle; 5.11 Workflow; Chapter 6. Content Management Systems (CMS); 6.1 What Is a Content Management System (CMS)?
- 6.2 Selecting a CMS6.3 Evolving toward a CMS; Chapter 7. Tackling a Content Management Project; 7.1 Project Clarification; 7.2 Solution Definition; 7.3 Project Specification; 7.4 Content; 7.5 Design and Construction; 7.6 Testing, Launch, and Handover; 7.7 Maintenance; 7.8 Review and Evaluation; Summary; Part III: Customer Relationship Management; Chapter 8. A CRM Primer; 8.1 What Is Customer Relationship Management (CRM)?; 8.2 eCRM: The Digital Opportunity; 8.3 The Business Case; 8.4 Customer Value; 8.5 The Single Customer View; Chapter 9. Understanding Your Users; 9.1 Segmentation
- 9.2 Customer DataChapter 10. Personalization; 10.1 What Personalization Is and What It Promises; 10.2 What We've Learned So Far; 10.3 How to Personalize; Chapter 11. Community; 11.1 What Community Is and What It Promises; 11.2 What We've Learned So Far; Chapter 12. Customer Service; 12.1 What Online Customer Service Is and What It Promises; 12.2 What We've Learned So Far; Summary; Part IV: Site Measurement; Chapter 13. The Promises and Challenges of Web Site Measurement; 13.1 Promises; 13.2 Challenges; Chapter 14. The Evolution of E-intelligence; 14.1 The Arrival and Development of E-metrics
- 14.2 Increasing Sophistication and Customer-CentricityChapter 15. Measurement Approaches and Techniques; 15.1 Site-Centric Measurement; 15.2 User-Centric Measurement; Chapter 16. Reporting and Analysis; 16.1 Defining a Measurement Framework; 16.2 The Importance of Analysis; 16.3 Design for Analysis; 16.4 Choosing a Measurement Tool; 16.5 Report Scheduling and Distribution; 16.6 Example Reports; Chapter 17. How to Improve a Web Site; 17.1 Get the Basics Really Right; 17.2 A Combined Hard and Soft Approach; 17.3 Content Management; 17.4 Improving the Moments of Truth; 17.5 Usability
- 17.6 Viral Marketing Tools
