Big data marketing engage your customers more effectively and drive value

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, sharehold...

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Bibliographic Details
Main Author: Arthur, Lisa (-)
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc [2013]
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627744106719

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