Persuasive business proposals writing to win more customers, clients, and contracts
Use the latest technology and techniques to craft winning proposals.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM
c2004.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627742306719 |
Tabla de Contenidos:
- Contents; Preface; Chapter 1: The Challenges You Face; Chapter 2: A Good Proposal Is Hard to Find; Chapter 3: Why the Inuit Hunt Whales and Other Secrets; Chapter 4: The Structure of Persuasion; Chapter 5: Developing a Client-Centered Message; Chapter 6 Understanding the Customer The Cicero Principle; Chapter 7: Establishing Your Credibility; Chapter 8 An Overview of the Proposal Development Process; Chapter 9: Writing from the Right Brain; Chapter 10: Presenting a Winning Value Proposition; Chapter 11: The Structure of the Letter Proposal; Chapter 12: The Structure of the Formal Proposal
- Chapter 13: Writing Research Proposals and Proposals for GrantsChapter 14: What to Do After You Submit; Chapter 15: Writing in the Midst of a Storm; Chapter 16: Creating a Proposal Center of Excellence; Chapter 17: Proposal Metrics: How to Measure Your Success; Chapter 18: Give the Reader a KISS!; Chapter 19: Word Choice: Six Traps to Avoid; Chapter 20: Sentence Structure: Maximizing Your Clarity; Chapter 21: Editing Your Proposal; Index
