The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy

"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...

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Detalles Bibliográficos
Autor principal: Holloman, Christer (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken : Wiley 2013.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627732906719
Tabla de Contenidos:
  • part I. Set-up
  • part II. Social media strategy
  • part III. Social by department.