The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your company's purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to c...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley
c2013.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627725006719 |
Table of Contents:
- The purpose of work is to work on purpose
- Purpose inspired leadership
- The master idea
- Ethos : the fruits are in the roots.
