Digital impact the two secrets to online marketing success
"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...
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| Format: | eBook |
| Language: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons, Inc
c2011.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627720006719 |
Table of Contents:
- Digital Impact: The Two Secrets to Online Marketing Success; Contents; Acknowledgments; Part: I; Chapter 1: Introduction; Chapter 2: Secret #1: The Right Approach to Performance Measurement; Chapter 3: Secret #2: Magnetic Content-Why Attraction Beats Distraction; Part: II; Chapter 4: Search; Chapter 5: Online Display Ads; Chapter 6: E-mail Marketing; Chapter 7: Social Media: Connections That Count; Chapter 8: Mobile: The Always On, Anytime, Anywhere Channel; Chapter 9: Online Video: Delivering Emotional Engagement; Part: III; Chapter 10: Integration across Online and Offline Channels
- Chapter 11: Digital DashboardsChapter 12: Putting It All Together; Index
