The Arab world unbound : tapping into the power of 350 million consumers

The Arab world unbound tapping into the power of 350 million consumers

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Detalles Bibliográficos
Autor principal: Mahajan, Vijay, 1948- (-)
Otros Autores: Zehr, Dan
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass c2012.
Edición:1st ed
Materias:
Marketing > Arab countries.
International business enterprises > Arab countries.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627714706719

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