APA (7th ed.) Citation

Bacon, T. R., & Pugh, D. G. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena (1st edition.). AMACOM.

Chicago Style (17th ed.) Citation

Bacon, Terry R., and David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. 1st edition. New York: AMACOM, 2004.

MLA (9th ed.) Citation

Bacon, Terry R., and David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. 1st edition. AMACOM, 2004.