Google AdWords for dummies
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, peopl...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2009.
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| Edición: | 2nd ed |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627713106719 |
Tabla de Contenidos:
- Google AdWordsTM FOR Dummies®, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Becoming a Google Advertiser; Chapter 1: Profiting from the Pay-Per-Click Revolution; Introducing AdWords; Where and When the Ads Show; AdWords in the Total Google Context; Pay Per Click: Your Online Gumball Machine
- The Direct Marketing Difference: Getting Your Prospects to Do SomethingHow to Think Like Your Prospect; Chapter 2: Setting Up Your AdWords Account; Opening a New AdWords Account; Creating Your First Campaign; Managing Your Account; Chapter 3: Managing Your AdWords Account; Running Mission Control with the Campaign Management Tab; Part II: Launching Your AdWords Campaign; Chapter 4: Discovering Your Online Market; Assessing Market Profitability (Don't Dive into an Empty Pool); Taking the Temperature of Your Market - Advanced Methods; Eavesdropping at the Watering Hole
- Cutting Through the Clutter with PositioningChapter 5: Choosing the Right Keywords; Decoding Keywords to Read Your Prospects' Minds; Mastering the Three Positive Keyword Formats; Researching Keywords: Strategies and Tools; Finding Sneaky Variations for Fun and Profit; Sorting Keywords into Ad Groups; Deploying Negative Keywords; Adding, Deleting, and Editing Keywords; Chapter 6: Writing Magnetic Ads; Understanding the Three Goals of Your Ad; Tuning Your Ad to the Keyword; Marching to a Different Drummer; Motivating Action in Four Lines; Sending Out a Call to Action
- Mastering the Medium and Voice at Haiku U.Naming Your Online Store Effectively; Wielding "Black Belt" Techniques for Hyper-Competitive Markets; Following Google's Text-Ad Guidelines; Exploring the Other Ad Formats; Part III: Managing Your AdWords Campaigns; Chapter 7: Deciding Where and When to Show Your Ads; Getting the Most Out of Your Campaigns; Bidding Smart; Chapter 8: Improving Your Campaigns through Keyword Management; Nurturing, Relocating, and Firing Keywords; Resuscitating Poor-Quality Keywords; Managing the 80/20 Way; Chapter 9: Getting It Done with AdWords Tools
- Improving Your Campaigns with the Optimizer ToolsGetting Feedback from Google with the Ad Performance Tools; Website Optimizer; AdWords Editor; Part IV: Converting Clicks to Clink; Chapter 10: Giving Your Customer a Soft Landing on Your Web Site; Making Your Visitor Shout "That's for Me!"; Defining the Most Desirable Action for the Landing Page; Selling the Most Desirable Action; Chapter 11: Following Up with Your Prospects; Overcoming Your Prospects' Miniscule Online Attention Span; Spinning a Web with an Opt-In; How to "Bribe" Your Prospects to Opt In
- Staying on Your Prospects' Minds with E-mail
