Social CRM for dummies

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corpor...

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Detalles Bibliográficos
Autor principal: Lacy, Kyle (-)
Otros Autores: Diamond, Stephanie, author (author), Ferrara, Jon, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2013.
Hoboken, NJ : 2013.
Edición:1st edition
Colección:--For dummies.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627709706719
Tabla de Contenidos:
  • pt. I. Welcome to the world of social CRM
  • pt. II. Building your social CRM strategy
  • pt. III. Developing a social and collaborative business
  • pt. IV. Measuring the impact of social CRM
  • pt. V. The part of tens.