Predictive analytics the power to predict who will click, buy, lie, or die
You have been predicted - by companies, governments, law enforcement, hospitals, and universities. Their computers say, ""I knew you were going to do that!"" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For goo...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2013]
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627707906719 |
Table of Contents:
- Liftoff! prediction takes action : the stock market
- With power comes responsibility : HP, Target and the police deduce your secrets
- The data effect : blogger anxiety and the economy
- The machine that learns : Chase and mortgage risk.
