Predictive analytics the power to predict who will click, buy, lie, or die
You have been predicted - by companies, governments, law enforcement, hospitals, and universities. Their computers say, ""I knew you were going to do that!"" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For goo...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2013]
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627707906719 |
| Summary: | You have been predicted - by companies, governments, law enforcement, hospitals, and universities. Their computers say, ""I knew you were going to do that!"" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, d |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (338 pages) : illustrations |
| ISBN: | 9781118416853 9781118420621 9781299192706 |
