White space is not your enemy a beginner's guide to communicating visually through grahic, web & multimedia design
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices nece...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Focal Press
2013.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627706306719 |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright; Dedication; Contents; acknowledgments; preface; chapter 1: what is design?: making visuals & type play nice in space; » form follows function in design; » design drives visual culture; » graphic design communicates; » computers democratized graphic design; » the www changed all the rules; » graphic design is planned; » make pictures & words work together in space; » know the rules. break the rules if you have a reason.; » try this; chapter 2: step away from the computer: for research & brainstorming; » research; » brainstorming; » sketches; » try this
- chapter 3: i need to design this today: the works-every-time layout» why the works-every-time layout works; » parts of the works-every-time layout; » final thoughts; » try this; » the works-every-time layout: a gallery; chapter 4: layout sins: 13 amateur errors; » sin no. 1: centering everything; » sin no. 2: warped or naked photos; » sin no. 3: too many fonts; » sin no. 4: bulky borders & boxes; » sin no. 5: cheated or missing margins; » sin no. 6: stairstepping; » sin no. 7: 4 corners & clutter; » sin no. 8: trapped negative space; » sin no. 9: busy backgrounds
- » sin no. 10: tacky type emphasis» sin no. 11: bad bullets; » sin no. 12: widows & orphans; » sin no. 13: justified rivers; » try this; chapter 5: mini art school: the elements, principles & theories of design; » element no. 1: space; » element no. 2: line; » element no. 3: shape/form; » element no. 4: size/scale; » element no. 5: color; » element no. 6: texture; » element no. 7: value; » principle no. 1: focal point/emphasis; » principle no. 2: contrast; » principle no. 3: balance; » principle no. 4: movement; » principle no. 5: rhythm/pattern; » principle no. 6: unity; » gestalt theory
- » try thischapter 6: layout: where to put visuals & type for impact; » how do i know where to put stuff?; » where do i put the rest of my stuff?; » creating hierarchy; » layouts with multiple topics on the same screen or page; » multiple-page layouts; » exit here; » try this; » layout ideas you can swipe: beyond the works-every-time layout; chapter 7: type: what you don't know can hurt you; » font, typeface, font family, glyph; » font categories; » choosing & using fonts; » applying additional font styling; » typesetting lengthy copy; » taking a page from newspaper design
- » type: not just for reading anymore» icing on the cake; » try this; » what you need to know about logo design; chapter 8: color basics: choosing & using color; » the power of color: impact, organization & emotion; » color theory; » how to choose color: working the color wheel; » how to choose color: culture; » how to choose color: history; » how to choose color: nature; » tips for designing with color; » color technology: that's not the color i chose. what happened?; » working with screen color; » specifying color for print; » color rules!; » try this
- chapter 9: adding visual appeal: working with photos & illustrations
