The financial times essential guide to developing a business strategy how to use strategic planning or start up or grow your business
Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a live...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
2013.
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| Edición: | 1st edition |
| Colección: | Financial times essential guides.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627699206719 |
Tabla de Contenidos:
- Cover
- Contents
- Acknowledgements
- About the author
- Introduction
- Why strategy?
- What is strategy?
- What is the output?
- What is the outcome?
- What is a strategic plan?
- What is strategic planning?
- The Strategy Pyramid
- Business vs corporate strategy
- Essential case study: Extramural Ltd
- Part 1: Strategy development
- Chapter 1: Knowing your business
- Identifying key segments
- Essential example: Apple's saviour segments
- Segmentation in a start-up
- Essential case study: Extramural Ltd - the business
- Chapter 2: Setting goals and objectives
- Setting long-term goals
- Essential example: Life at Mars
- Setting SMART objectives
- Essential case study: Extramural Ltd - goals and objectives
- Chapter 3: Forecasting market demand
- Sizing the market
- Forecasting market demand
- Essential tool: Moving averages
- Essential example: No wrap for the cinema
- Forecasting demand for a start-up
- Market demand risks and opportunities
- Essential case study: Extramural Ltd - market demand
- Chapter 4: Gauging industry competition
- Assessing competitive intensity
- Assigning customer purchasing criteria
- Deriving key success factors
- Essential tool: Economies of scale
- Essential example: Jessops is shuttered
- Gauging competition in a start-up
- Industry competition risks and opportunities
- Essential case study: Extramural Ltd - competition
- Chapter 5: Tracking competitive advantage
- Rating competitive position
- Essential tool: Product/market risk
- Reviewing resources and capabilities
- Essential tool: The value chain
- Essential example: The everlasting Monsoon
- Creating competitive advantage in a start-up
- Essential example: Of diet, dance and detectives
- Essential case study: Extramural Ltd - advantage
- Chapter 6: Targeting the strategic gap
- Targeting the portfolio gap.
- Targeting the capability gap
- Profiling the ideal player
- Specifying the target gap
- Essential example: Could Liverpool FC be champions again?
- Targeting the gap in a start-up
- Essential case study: Extramural Ltd - the strategic gap
- Chapter 7: Bridging the gap: business strategy
- Opting for a generic strategy
- Essential tool: The experience curve
- Strategic repositioning and shaping profit growth options
- Essential tool: Uncontested market space
- Making the strategic investment decision
- Essential example: Sainsbury's fights back
- Bridging the gap for a start-up
- Business strategic risks and opportunities
- Essential case study: Extramural Ltd - business strategy
- Chapter 8: Bridging the gap: corporate strategy
- Optimising the corporate portfolio
- Essential tool: The growth/share matrix
- Creating value through mergers, acquisitions and alliances
- Essential tool: Parenting value
- Building strategically valuable resources
- Essential tool: Building core competences
- Essential example: UU U-turn
- Corporate strategic risks and opportunities
- Essential case study: Extramural Ltd - corporate strategy
- Chapter 9: Addressing risk and opportunity
- Reviewing the plan in a market context
- Appraising opportunity versus risk
- Essential tool: Expected value and sensitivity analysis
- Essential example: Britney does it again
- Essential case study: Extramural Ltd - risk
- Part 2: Strategic planning
- Chapter 10: The strategic plan
- Strategy + Business Plan = Strategic Plan
- Contents of a strategic plan
- Reviewing the plan
- Chapter 11: The strategic planning process
- Strategic planning in a multi-business corporation
- Essential tool: Deliberate vs emergent strategy
- Strategic planning in a medium-sized enterprise
- Strategic planning in a small company
- Strategic planning for a start-up.
- Conclusion
- Appendix: Structured interviewing
- Further reading
- Glossary
- Index.
