Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
The secret to turning online prospects into paying customers.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM
c2013.
|
| Edición: | 3rd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627691306719 |
Tabla de Contenidos:
- Foreword
- Acknowledgment
- Introduction to third edition
- Getting started : the dynamics of web selling
- A simple blueprint for writing killer web copy
- Crafting your copy
- E-mail marketing : the internet?s killer application
- Using psychology to motivate prospects to become purchasers
- The art of changing your prospects' minds
- Increasing sales through the use of involvement devices
- Online marketing communications : it's what you do after people visit your website that counts
- Web copywriting in the age of web 3.0 and beyond
- Last but not least: tying it all together
- The lucrative business of web copywriting
- Books and courses
- Resources for creating online marketing videos
- Resources for creating infographics
- Index.
