Content marketing for dummies
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content ma...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley
2011.
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| Edition: | 1st edition |
| Series: | --For dummies.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627689406719 |
Table of Contents:
- pt. 1. Getting started with a content marketing plan
- pt. 2. Marketing with long-form content
- pt. 3. Marketing with short-form content
- pt. 4. Engaging in online conversations to share content
- pt. 5. Achieving long-term success
- pt. 6. The part of tens
- pt. 7. Appendixes.
