Content marketing for dummies
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content ma...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley
2011.
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| Edition: | 1st edition |
| Series: | --For dummies.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627689406719 |
| Summary: | Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.Content ma |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (363 p.) |
| ISBN: | 9781118093764 |
