Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools...

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Bibliographic Details
Other Authors: Lewis, Mike, 1975- author (author)
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill [2013]
Edition:1st edition
Subjects:
Marketing > Social aspects.
Management > Social aspects.
Customer relations.
Social responsibility of business.
Internet marketing > Social aspects.
Success in business.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627688206719
Table of Contents:
  • Intro
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • Part 1: Understanding Stand Out
  • Chapter 1 Stand Out
  • Part 2: Stand Out in Practice
  • Chapter 2 Stand Out by Paying Attention
  • Chapter 3 Stand Out by Paying Attention to Behaviors
  • Chapter 4 Stand Out Interactions
  • Chapter 5 The Science of Stand Out Interactions
  • Chapter 6 Stand Out Approaches to Stimulating Interaction
  • Chapter 7 Stand Out Content
  • Chapter 8 Stand Out Presence
  • Chapter 9 Stand Out Management
  • Chapter 10 Stand Out by Measuring for ROI
  • Part 3: Summarizing Stand Out
  • Chapter 11 Performing a Stand Out Social Marketing Audit
  • Chapter 12 Out Standing!
  • Afterword: In It for the Long Haul! by Erik Qualman
  • Notes
  • Index.

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