Trust or consequences build trust today or lose your market tomorrow

The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust...

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Bibliographic Details
Main Author: Golin, Al, 1929- (-)
Format: eBook
Language:Inglés
Published: New York : American Management Association c2004.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627687406719

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