Brilliant social media how to start, refine and improve your social media business strategy
This practical guide shows readers how to navigate the social media jungle by explaining how social media works and identifying which platforms to use, as well as implementing a successful social media strategy which allows businesses to connect to their customers.
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2013]
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| Edición: | 1st edition |
| Colección: | Brilliant.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627687106719 |
Tabla de Contenidos:
- Publisher's acknowledgements About the author About the book (go on, read me) Introduction - embracing change Chapter 1: Setting the scene - how marketing used to work Part 1 - Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2 - Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3 - Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing Conclusion Glossary Index
