Managing the new customer relationship : strategies to engage the social customer and build lasting value

Managing the new customer relationship strategies to engage the social customer and build lasting value

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in th...

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Detalles Bibliográficos
Autor principal: Gordon, Ian H. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2013.
Edición:1st edition
Materias:
Relationship marketing.
Customer relations > Management.
Social media > Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627681506719

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