APA (7th ed.) Citation

Gordon, I. H. (2013). Managing the new customer relationship: Strategies to engage the social customer and build lasting value (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. 1st edition. Hoboken, N.J.: Wiley, 2013.

MLA (9th ed.) Citation

Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. 1st edition. Wiley, 2013.