The new rules of lead generation : proven strategies to maximize marketing ROI

The new rules of lead generation proven strategies to maximize marketing ROI

Results-driven strategies for lead-generation marketing success.

Bibliographic Details
Main Author: Scott, David T. (-)
Format: eBook
Language:Inglés
Published: New York : AMACOM c2013.
Edition:1st edition
Subjects:
Marketing > Management.
Strategic planning.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627679606719
Table of Contents:
  • Introduction: who should read this book?
  • What is lead-generation marketing?
  • Defining your leads
  • Developing your lead-generation strategy
  • Using lead-generation tactics
  • Calculating the costs
  • Lead-generation marketing tactics
  • Introduction to online lead-generation advertising
  • Search engine marketing
  • Social media advertising: Part I: Facebook and Linkedin
  • Social media advertising: Part II: Twitter advertising
  • Selecting and targeting a mailing or contact list
  • E-mail marketing
  • Direct mail marketing
  • Trade shows
  • Integrated lead-generation marketing
  • Notes
  • Index.

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