Success in innovation : improving the odds by understanding the factors for unsuccess

Success in innovation improving the odds by understanding the factors for unsuccess

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and...

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Bibliographic Details
Main Author: Verloop, Jan (-)
Format: eBook
Language:Inglés
Published: Waltham : Elsevier 2013.
Burlington, MA : 2013.
Edition:1st ed
Series:Gale eBooks
Subjects:
Technological innovations > Economic aspects.
Industrial management.
Business enterprises > Finance.
Success in business.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627674106719
Table of Contents:
  • Foreword
  • Acknowledgements
  • Introduction
  • The innovation process
  • Insights in innovation
  • The innovation bridge
  • Building the business
  • Factors for unsuccess
  • Wrong starts
  • Poor execution
  • Unhappy endings
  • Factors for success
  • Internal factors
  • External factors
  • Appendix: The option value
  • Index.

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