Edison in the boardroom how leading companies realize value from their intellectual assets
Julie L. Davis and Suzanne HarrisonToday's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But tod...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Wiley
2001.
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| Edición: | 1st edition |
| Colección: | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627665406719 |
Tabla de Contenidos:
- EDISON IN THE BOARDROOM; CONTENTS; Best Practices for the Visionary Level; INTRODUCTION THE EDISON PROPHECY; A Brief History; Why Intellectual Property Is Important; The Edison Mindset; The Value Hierarchy; The Intellectual Property Management System; Conclusion; 1 LEVEL ONE-DEFENSIVE; What Level One Companies Are Trying to Accomplish; Best Practices for the Defensive Level; Conclusion; 2 LEVEL TWO-COST CONTROL; What Level Two Companies Are Trying to Accomplish; Best Practices for the Cost Control Level; Conclusion; 3 LEVEL THREE-PROFIT CENTER
- What Level Three Companies Are Trying to AccomplishBest Practices for the IP Profit Center Level; Conclusion; 4 LEVEL FOUR-INTEGRATED; What Level Four Companies Are Trying to Accomplish; Best Practices for the Integrated Level; Conclusion; 5 LEVEL FIVE-VISIONARY; What Level Five Companies Are Trying to Accomplish; Conclusion; 6 THE DOW CHEMICAL COMPANY: A CASE STUDY; The Dow Chemical Company: Built on Inventions; The Journey from Patents to Intellectual Assets; The Journey Continues: Intellectual Capital Management for the 21st Century; The ICM Pilot Program
- Key Learnings from the Dow ICM Pilot in PolyurethanesThe Future at Dow Is Intellectual Capital Management; APPENDIX A MINING A PORTFOLIO FOR VALUE; Understanding Your Claim; What to Look For; Value Extraction Objectives; How to Mine; The Portfolio Mining Process; APPENDIX B COMPETITIVE ASSESSMENT; Introduction; Why Perform a Competitive Assessment; Company Position; Key Indicators of Need; General Approach; Conclusion; APPENDIX C INTEGRATED PERFORMANCE REPORTING; Background and Overview; A Framework for Evaluating Integrated Performance Reporting Practice and Capabilities
- Financial Performance ReportingOperational Performance Reporting; Integrated Indicators Reporting; Comparative Performance Reporting; Value Creation Reporting; Integrated Performance Reporting Evaluation Matrix; NOTES; INDEX
