True alignment linking company culture with customer needs for extraordinary results
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM
[2014]
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627665206719 |
Table of Contents:
- Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Preface; Acknowledgments; Introduction: It's All about Alignment; One: The Human Art of Business; Two: The Business Code; Three: The Customer; Four: Brand Intention; Five: The Six Brand Intentions; Six: Extraordinary Brand Recipes; Seven: Aligning the Company and Tea; Eight: Decoding Culture; Nine: Aligning Culture; Ten: Aligning Leadership; Eleven: Actions for Alignment; Appendix: True Alignment Assessment; Index; About the Author; Free Sample Chapter from the new Corporate Facts of Life
