Starting an online business all-in-one for dummies
Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley Pub
c2012.
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| Edición: | 3rd ed |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627664506719 |
Tabla de Contenidos:
- Starting an Online Business All-in-One For Dummies, 3rd Edition; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Online Business Basics; Contents at a Glance; Chapter 1: Starting from Scratch; What Are You Waiting For? Start Your Business Now!; Choosing Just the Right Business; Getting Started; Chapter 2: Turning Internet Dreams into Reality; Thinking Like a Netrepreneur
- Putting Your Business Idea under the MicroscopeIdentifying Your Market and Target Customer; Competing to Win: Analyzing Your Competition; Chapter 3: Getting Real: Creating a Usable Business Plan; Understanding the Value of a Plan; Recognizing That the Parts of the Plan Make a Whole; Getting Help to Write the Plan; Using a Business Plan Today, Tomorrow, and Always; Chapter 4: Finding Money to Fund Your Online Start-Up; Bootstrapping the Low-Cost, No-Cost Site; Finding the Perfect Investor; Checking Out Alternative Financing; Taking a Shortcut: Purchasing an Existing Site
- Chapter 5: Creating Policies to Protect Your Web Site and Your CustomersTaking Care of Customers; Putting Policies in Place; Delivering On Your Promises; Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency; A Floor Plan for Success; Must-Have Equipment; Tools for Your Desktop; Your Essential Software Toolkit; Connectivity: Today's Internet Options and More; Book II: Legal and Accounting; Contents at a Glance; Chapter 1: Minding the Law; Keeping Your Business Legal; Zoning for Business (at Home); Obtaining Business Licenses
- Chapter 2: Choosing the Right Foundation - from Partnerships to CorporationsStrategizing for the Best Organization; Operating Alone as a Sole Proprietor; Sharing the Load with a Partnership; Limited Liability Company (LLC); Making It Official with Incorporation; Changing Your Organization As It Grows; Chapter 3: The Trademark-and-Copyright Two-Step; Understanding Why Trademarks and Copyrights Matter; Making Your (Trade) Mark; Protecting Your Investment with Copyrights; Establishing Registration Yourself; Retaining Professional Assistance; Chapter 4: Accounting for Taxes (and Then Some)
- The Tax Man Cometh - Again and AgainBy the Numbers: Accounting Basics; Choosing Software to Make Your Tasks Easy; Hiring a Professional; Following the Rules of Recordkeeping; Book III: Web Site Design; Contents at a Glance; Chapter 1: What's in a (Domain) Name?; Choosing Your Online Identity; Registering the Perfect Name; Finding Out What to Do When Somebody Gets There First; All the Good Ones Are (Not!) Taken; Chapter 2: Designing Customer-Friendly Sites; Maximizing Performance for Profitability; Looking Your Best; Choosing Substance Over Style; Counting on Function to Win Customers
- Chapter 3: Building a Site without Spending a Fortune
