E-riches 2.0 next-generation marketing strategies for making millions online

Powerful Internet marketing strategies for e-commerce success!

Detalles Bibliográficos
Autor principal: Fox, Scott C. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association c2009.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627657206719
Tabla de Contenidos:
  • Contents; Introduction: Marketing Your Way to e-Riches; PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED; PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY; PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES; PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS; PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS; PART 6 PROFITING FROM ONLINE BROADCASTING; PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES; PART 8 YOUR WINNING ONLINE MARKETING STRATEGY; Conclusion: Let's Make It Happen; Appendix: Recommended Resources and Web Sites; Notes; Index
  • Acknowledgments