Africa rising : how 900 million African consumers offer more than you think

Africa rising how 900 million African consumers offer more than you think

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of m...

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Bibliographic Details
Other Authors: Mahajan, Vijay , author (author), Gunther, Robert E., 1960- contributor (contributor)
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : Wharton School Publishing 2009.
Edition:1st edition
Subjects:
Investments, Foreign > Africa.
International business enterprises > Africa.
Africa > Commerce.
Africa > Economic conditions.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627647706719
Table of Contents:
  • Contents: Baking bread in Zimbabwe
  • Africa is richer than you think
  • The power of Africa two
  • Harnessing the Hanouti: opportunities in organizing the market
  • Building Mama Habiba an ice factory: opportunities in infrastructure
  • Running with the cheetah generation: opportunities in the world's most youthful market
  • Hello to Nollywood: opportunities in media and entertainment
  • Coming home: opportunities in the African diaspora
  • Conclusion: Ubuntu market.

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