Yahoo! Web analytics tracking, reporting, and analyzing for data-driven insights
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets an...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley Pub
c2009.
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| Edición: | 1st edition |
| Colección: | Serious skills.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627636006719 |
Tabla de Contenidos:
- Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book?; Book Companion Websites; Contacting the Author; Part I: Advanced Web Analytics Installation; Chapter 1: Getting Started; Chapter 2: Content and Advanced Conversion Tracking; Chapter 3: Enterprise Campaign Tracking; Chapter 4: Merchandising Tracking and Reporting; Chapter 5: Advanced Instrumentation; Part II: Utilizing an Enterprise Web Analytics Platform; Chapter 6: Working with Report Results
- Chapter 7: Customizing Report ResultsChapter 8: Using Basic Reports as Templates for Customization; Chapter 9: Using Dashboards; Chapter 10: Distinctive Reports and Usage; Part III: Actionable Insights; Chapter 11: Paid Search Analysis and Optimization; Chapter 12: Form Analysis and Optimization; Chapter 13: Content Optimization and Competitive Analysis; Appendix: Yahoo! Web Analytics Web Services API; API Framework; API Calls; Index; Dashboard Examples
