Google Analytics 2.0

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, e...

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Detalles Bibliográficos
Autor principal: Ledford, Jerri L. (-)
Otros Autores: Tyler, Mary E., 1970-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley c2007.
Edición:2nd ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627608106719
Tabla de Contenidos:
  • Google Analytics 2.0; About the Authors; Credits; Contents; Acknowledgments; Introduction; Part One: Basic Analytics; Part Two: Setting Up Google Analytics; Part Three: The Dashboards; Part Four: All Reports: Visitors; Part Five: All Reports: Traffic Sources; Part Six: All Reports: Content; Part Seven: All Reports: Goals; Part Eight: All Reports: E-Commerce; Index