Twitter for dummies

Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. L...

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Detalles Bibliográficos
Otros Autores: Gruen, Michael E. (-), Poston, Leslie
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley Publ c2009.
Edición:1st edition
Colección:--For dummies.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627604806719
Tabla de Contenidos:
  • Twitter for Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Foreword; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Twitter? Like Birds Do?; Chapter 1: Sharing Your Thoughts, 140 Characters at a Time; Figuring Out This Twitter Thing; How Individuals Use Twitter; How Organizations Use Twitter; Businesses That Use Twitter; Getting Your Tweet Wet; Tweeting Like a Pro
  • Branching Out with Third-Party ApplicationsChapter 2: Hello, Twitter World!; Signing Up; Picking a Name; Finding Contacts; Inviting Contacts; Say Hello! Your First Tweets; Customizing Your Profile; Adjusting Your Text-Messaging Settings; Chapter 3: Stroll Around the Grounds: A Tour of the Twitter Interface; Starting Out on the Home Screen; Tweeting to One Specific Person: @ Replies; Shhh! Sending Private Notes via Direct Messages; Playing (Twitter) Favorites; Becoming a Renaissance Man via the Everyone Tab (RIP); Seeing Who You Follow; Figuring Out Who's Following You
  • Looking at What You've TweetedChapter 4: Using Twitter Wherever You Think Best; The User Multi-Face: Interacting with Twitter Every Which Way; Going Mobile: The Key to Happiness; Part II: Joining Your Flock on Twitter; Chapter 5: Tweeting It Up; Finding People to Follow on Twitter; How to Follow People; Replying to Tweets; Direct Messaging; Encouraging More Followers; Chapter 6: Who's Using Twitter; Tweeting with Regular People; Building Company Relationships with Twitter; Talking Politics with Actual Politicians; Following Celebrities on Twitter; Signing Up for Syndicated Material
  • Tweeting in UnisonPart III: Twittering in High Gear; Chapter 7: Tricks of the Twitter Gurus; Following Twitter Protocol; Inserting Links into Your Tweets; Using Your Twitter History and Favorites; Your Feeds, My Feeds, Everyone's Feeds; Deciphering Twitter Shorthand Code; Chapter 8: Twitter Minus Twitter.com; Tweeting with Your Cellphone; Using Twitter through Your E-Mail; Swimming Your Twitter Stream with RSS Feeds; Using Third-Party Services; Sharing Tweets All Around the Web; Auto-Tweeting; Chapter 9: Embracing the Twitter Ecosystem; Finding Interesting Twitter Talk with Search Tools
  • Expanding Your Twitter World by Using ClientsKeeping Your Tweets Short with URL Shorteners; Getting All Your Online Activity in One Place by Using Aggregators; Using Trending Topics to Stay on the Twitter Cutting-Edge; Playing with Twitter Games and Memes; Tag Clouds; Keeping in Contact with Visualization and Listening Tools; Knowing Your Network with Follower and Following Tools; Part IV: Knowing Why We Twitter; Chapter 10: Finding Your Tweet Voice; Finding Your Voice, Whether for Business or Pleasure; Identifying Your Audience; Keeping Your Tweets Authentic
  • Keeping Twitter Personal . . . but Not Too Personal